{"id":3229,"date":"2020-02-26T12:59:34","date_gmt":"2020-02-26T12:59:34","guid":{"rendered":"https:\/\/hallakate.com\/?p=3229"},"modified":"2020-02-28T13:57:06","modified_gmt":"2020-02-28T13:57:06","slug":"instagram-filters-the-digital-bride","status":"publish","type":"post","link":"https:\/\/hallakate.com\/en\/instagram-filters-the-digital-bride\/","title":{"rendered":"Instagram Filters &#038; The Digital Bride"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With over 1 billion active users worldwide and 800,000 active users in Kosovo, the social platform Instagram has become a sensation particularly for creating fun and interesting stories by the use of various effects and filters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filters on Instagram are effects, details and visualizations created through AR-Augmented Reality technology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AR is actually a relatively old technology that has existed since the 60&#8217;s but in the past few years it has gained a lot of popularity especially with Google Maps and Pokemon GO. Now, the social platform Facebook has made it possible for everyone who wants to create filters and effects through <a href=\"https:\/\/tech.fb.com\/creativity-for-all-facebooks-spark-ar-now-lets-anyone-build-and-share-effects-on-instagram\/?utm_source=web&amp;utm_medium=spark-ar&amp;utm_campaign=ar-ig-launch&amp;utm_offering=spark-ar&amp;utm_product=spark-ar\" target=\"_blank\" rel=\"noopener noreferrer\">Spark AR Studio<\/a>. Since we&#8217;ve always been up to date with the latest trends, we decided to create some fun filters ourselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our new colleague, Gjini, at first created a filter test with the <a href=\"https:\/\/www.instagram.com\/a\/r\/?effect_id=1401237720055852\" target=\"_blank\" rel=\"noopener noreferrer\">Kosovo flag<\/a>. We haven\u2019t shared the filter to this day, and it still got 7,200 impressions. ?\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-3167 lazyload\" data-src=\"https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-489x1024.jpg\" alt=\"\" width=\"489\" height=\"1024\" data-srcset=\"https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-489x1024.jpg 489w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-143x300.jpg 143w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-768x1607.jpg 768w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-734x1536.jpg 734w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n-979x2048.jpg 979w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/86193493_748770455646679_816560874532634624_n.jpg 1080w\" data-sizes=\"(max-width: 489px) 100vw, 489px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 489px; --smush-placeholder-aspect-ratio: 489\/1024;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">During a brainstorm session we were thinking about what kind of special filter to come up with next. We wanted to create something original and that characterizes Kosovar tradition, culture and history. Through the Spark AR app from the Face Paint section of the social platform Facebook, we created the filter inspired by the old tradition of brides from the Zhupa region in Prizren. This is one of the oldest traditions of Kosovar culture emphasizing the drawing of bride\u2019s faces with different colors.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3173 lazyload\" data-src=\"https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/87189617_772548389938475_3230997317167349760_n-1.jpg\" alt=\"\" width=\"715\" height=\"997\" data-srcset=\"https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/87189617_772548389938475_3230997317167349760_n-1.jpg 715w, https:\/\/hallakate.com\/wp-content\/uploads\/2020\/02\/87189617_772548389938475_3230997317167349760_n-1-215x300.jpg 215w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/997;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The lines and colors in the face are very detailed and every detail has a different meaning. The colors used symbolize the 3 different cycles of a woman&#8217;s life. The sun painted on the bride&#8217;s face is taken as a symbol of happiness. The red circle represents fertility, while the red and blue dots represent protection from anything bad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s your turn, try the <a href=\"https:\/\/www.instagram.com\/a\/r\/?effect_id=3179074342122287\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Bride<\/a> ?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 1 billion active users worldwide and 800,000 active users in Kosovo, the social platform Instagram has become a sensation particularly for creating fun and interesting stories by the use of various effects and filters.\u00a0 Filters on Instagram are effects, details and visualizations created through AR-Augmented Reality technology.\u00a0 AR is actually a relatively old [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[101,267],"class_list":["post-3229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-filters","tag-ar-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Filters &amp; 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