#Campaign #facebook #facebook
While working together, one of the challenges was to create a strategy that would increase client retention and 3P Vala app installs.
We accepted the challenge and started creating a results-driven strategy. By optimizing the FB advertising app installs kit we managed to narrow down the audience. Therefore, we identified the cost per installs and proposed the required budget.
The implementation of this strategy resulted with 100,000 app installs and an increase of the customer usage.