Iute Credit used Facebook to target potential leads. Their online presence helped raise the awareness for their offers. What they wanted from us was to generate the target audiences for maximizing online loans in accordance to their business objectives.
The data that we analyzed, made us understand that the traffic on the website was not enough. We had to find a solution to increase the potential leads. By analyzing the user behavior, we came up with a campaign for that specific audience. This resulted with lower costs and higher quality leads.
As of today, we have managed to optimize the campaign and process of Iute Credit, one of the leaders in the industry of micro finance. This campaign was successful because, through optimizing the distribution and cost we achieved to exceed the initial target.
