Taken in consideration the academic quality that American School of Kosova offers, there was a need to implement a success driven strategy. Another challenge was the fact that the audience in Kosovo was still not used to this particular approach.
We decided to inform parents in Kosovo, with the conditions, quality and online brochures that ASK offers. Therefore, we created a funnel where we classified all of the parents who have been informed and who are interested in registering their kids to ASK.
By implementing this campaign, we achieved to inform, educate and give qualitative offers to parents that wanted to register their children. As a result, this year, the enrollment target was exceeded in comparison to the last 5 years.