Keywords help us find the content we are looking for on the internet. But, what if you are on the other end of this process? You could be the one who is posting content for others to find. If you are looking for ways to give your content the visibility you need and think it deserves, this article is for you!

We are addressing all online content writers. Whether you are writing for a company or you are an entrepreneur and own your own company. Maybe you are not sure what words to include in your content. If you are using the words correctly. Or, what are the keywords that you wanna be found with online? – We can help!

What are keywords?

According to Google, keywords are informative words used in an information retrieval system to indicate the content of a document. They are essential for your online presence and consequently to your business. The place that your content holds in search engine results pages is determined by your choice of keywords. This depends on the type of words, their competition in the market, and the reason they get searched. Meaning, if your content had attracted the right people for you. For example, potential customers.

How to find the right keywords for you?

There are tips for choosing the right keywords for you. A simple one is to think about how you would search for the products or services you offer. Or, think about words that are generally searched for. For example, everyday words are searched far more than specific product names. This is taken as general knowledge but is not always accurate. Assumptions are, of course, not reliable. Additionally, ordinary words have great competition since they get searched a lot. This way, our efforts can be drowned by the abundance of results.

“The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine is called SEO.”

There is plenty of advice on SEO and keywords online. This is why we want to present you with useful electronic tools that you can use yourself.

Keywords everywhere

Keywords Everywhere is an electronic tool that you can download and use as an extension on Chrome and Firefox. This tool gives you various data for whatever keyword you search. How many times was it searched last month? How much competition it has,  and how much would it cost to run an ad for that word?

How to use it?

After installing it, the icon will appear in your browser. It has the letter “K” and can be found very easily.

Keywords Everywhere provides plenty of keyword data. They are best divided into those for SEO and SEM. Namely, keywords for organic posting and those for paid marketing. We will be focusing on the organic part. What are people searching, and not seeing on ad spaces.

Keword Everywhere offers useful information for our SEO. This includes the number of times a word has been searched within a month, and its competitions. By competition, we understand the number of times others have used that word as the keyword for their content. We suggest finding the sweet spot between a high number of searches and lower competition.

Google Keyword Planner

Keyword Planner is designed to help advertisers find the most important keywords for their busines. Also, find information on keywords they are interested in. For example, the number of searches per keyword, its competition, and the price that other companies are paying to target a specific keyword.

What is it used for?

This is a highly useful tool for organic, as well as paid advertisement in digital marketing.

Google Keyword Planner is used for:

Discovering new keywords
Get average searches per month for keyword
Determine the budget for future campaigns
Creating new search campaigns

Moz Keyword Explorer

SEO specialists at Moz decided to create a more holistic keyword research tool and further automate the process. It is also designed to provide more relevant and useful data. This tool takes you through the entire process. From choosing your keywords, to getting and organizing data, and finally filtering and prioritizing the right keywords according to the numbers.

In additon, Moz offers keyword suggestions and SERP Analysis (Search Engine Results Pages).

An Albanian saying goes: No harm comes from free stuff! Therefore, use these opportunities that help develop your business for free! In these times of information overload, before you can benefit, you need to be seen. Start with keywords!