What is retargeting?

In these times of endless opportunity in the digital world, you can attract different audiences to your social media. You can even turn people who have never heard about your brand into visitors. Despite this largely beneficial opportunity for businesses, first time targeting does not necessarily make people take the action that you would like, whether that be an interaction or a purchase.

Findings show that to remember a brand or become their client, you must see their ad 5-7 times. The time frame to which this applies is not known. For some businesses it could be weeks, months, three months, or else.

Nevertheless, you should always include retargeting inside of an advertising strategy for your business.

How is retargeting done?

Retargeting is the best way to turn your audience into customers. This is done by targeting those who have already interacted with your brand, on your website or socials, but have not become customers. This means that they have not performed the action that you want them to in order to become customers.

Platforms that enable you to do retargeting are: Facebook, Instagram, Google, Snapchat, Telegrafi.com, Gjirafa Ad Network, etc. These platforms let you create new audiences based on user behavior.

Facebook and Instagram provide the option of saving audiences that during the last 30 days, have interacted with your profile, watched your video or have messaged you.

If you have a website, you can put in the Facebook Pixel code on your website and track your audience behavior. This includes the pages they have visited, products they’ve bought, and the number of those who have added products to their cart but didn’t follow through with the purchase.

After you have gathered all this data, you can move on to retargeting in order to get the users to continue their journey on your profiles. This can be done by retargeting them through different messages, depending on what part of the journey they’re currently in.

Best audiences for retargeting

Okay. Now, how do I use this data to retarget? This is something you might be wondering right now.

Here are 9 of the best Facebook and Instagram audiences for retargeting that have the best user to customer conversion rate. We will list them under two possible scenarios.

If you do not have a website:

1. Anyone who engaged with your professional account or your page (FB & IG) for the last 14 days

2. People who engaged with any post or ad (FB  & IG) for the ast 30 days

3. People who sent a message (FB  & IG) for the last 30 days
People who saved your page, post or ad (FB  & IG) for the last 30 days

4. People who watched 95% of your video for the last 30 days

If you have a website:

5. All website visitors for the last 14 days

6. Visitors by time spent (top 25%) for the last 30 days

7. People who added a product to cart for the last 30 days

8. People who made a purchase for the last 30 days

Disclaimer

The days set for each audiences are respective to the average number of visits. Whereas, according to the number of people in the audience, you can chose a smaller number of days. This way, you will not let people forget your brand, or aid them in the process of taking your desired action.