Content Writing vs. Copywriting – Is it all the same?
June 30, 2021
Are they the same? Short answer: No. Despite the similarities between the two, copywriting and content writing are not one and the same. The same way that the role of a Copywriter and Content Writer are not the same.
Maybe you have seen both in calls for application and would like to know which one is right for you. You might be running a business yourself and are not sure which one you need or need most. Or, you’re simply a Content or Copywriter and would like to figure out a way to explain what you do to your parents or grandparents. Whatever the case might be, this article is for you!
What is Content Writing?
Content Writing is the writing of mostly online content. This content is created for the purpose of online marketing. Through writing content, businesses build a rapport with their audience, ultimately converting them into clients. They write different content for different points throughout the customer journey. Because there is so much content on the Internet, quality is crucial when it comes to standing out and leaving an impression on an audience.
Types of Content Writing
Web page content
Social media posts
Traditional media content
What is Copywriting?
Copywriting is concise writing for text or speech. It is one of the most important elements of marketing and advertising. It is written with the intent to cause the receiver of the message to take action. To achieve this, the writing has to be compelling, persuasive, and cause emotion. It makes the receiver gain a new perspective, become surprised, or moved. Only after it has achieved that, people might act the way intended by the writing. This can either be searching for the campaign online, interacting with it, or go straight to buying.
Types of Copy
Promotional or advertising scripts for traditional media
Copywriting vs. Content Writing
You may have already found some things these two have in common. Despite that, copying and content differ in definition, content and purpose. They are two different types of writing. Copywriting is the writing of shorter, more conventional material. Content writing is the writing of longer material and usually with a tone that is more formal.
While copywriting tends to say a lot using a few words, content writing dives deeper, developing a theme more in depth. That is because they don’t share the same intent. You need a Copywriter to steal the attention of even the busiest viewer. A good Copywriter can make someone stop the car only to figure out what a billboard is about. The ultimate goal of a Copywriter is to sell or influence. Whereas, a content writer has to be a good researcher as well, since the purpose of this role is to inform and educate.
Content writing is focused on building brand loyalty, SEO and web traffic. On the other hand, Copywriting is geared towards conversion and sales. There is also a difference in deadlines. A Content Writer can make use of a more relaxed schedule, in order to use this time for extensive research. Quality content is that which has accurate data and information. On the other hand, a Copywriter is under a constant pressure of time. These deadlines can come from the company they work for, or multiple clients.
It is important to reiterate that a Copywriter and Content Writer are two different career paths. Bearing different purposes, responsibilities, and even relevant experiences. There is however, a set of skills that can benefit both. Among others, these are: creativity, persuasiveness, storytelling, and the ability to start conversations.
What we offer
Have I not introduced myself yet? How rude of me! I am Rrezja, I have a hybrid role at Hallakate between none other than the two I have talked about in this article. The Hallakate team is equipped with such creative and professional baggage that they often jump in to add to my work. We create our content and the content of our clients with great meticulousness. Our clients enjoy our multimedia content. From organic posts, personalized filters, to Facebook frames in the service of society.